Delivering quality drinks with care and responsibility.
We import and retail a wide range of alcoholic beverages, from global brands to exclusive handcrafted labels.
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Where Quality Meets Legacy
For over 30 years, Desert Trading Company has brought quality and unique alcoholic beverages to Oman through our retail outlets and on-trade network.
What We Are
Our Vision
To lead the market as the most trusted name in quality beverage trading.
Where Quality Meets Legacy
To connect Oman with the world’s finest beverages through quality and trust.
Our Values
Committed to innovation, exceptional service, and lasting resilience.
The Heart of DTC
We are driven by innovation, committed to exceptional service, and built on resilience, ensuring we deliver quality and trust in every step of our journey.
Our Future
We strive to grow our reach, offering quality beverages to more customers across Oman.
The Road Forward
We aim to expand our retail presence and on-trade partnerships, embracing new opportunities to bring premium beverages to more customers across Oman.
Our Market
Providing quality alcoholic beverages through import, retail, and on-trade with unmatched quality and care.
Our Market
RETAIL
We serve Oman through seven retail shops — 5 in Muscat, plus Sohar and Salalah branches.
RETAIL
Location is the key factor in our B2C operations. We have a total of seven shops to date. One in Salalah, One in Sohar and five in Muscat.
PRIVATE ANDMILITARY CLUBS
We supply select private clubs where quality, discretion and timely service matter.
PRIVATE AND MILITARY CLUBS
Member only establishments with on premise purchases and retail stores privy to members only.
HOTELS
Serving Oman’s finest, from world-class luxury resorts to boutique hotels with care.
HOTELS
We serve a diverse clientele spanning from the epitome of Oman’s luxury resorts to charming boutique establishments
STANDALONE RESTAURANTS & NIGHTCLUBS
We serve licensed standalone restaurants and nightclubs, including venues linked with hotels.
STANDALONE RESTAURANTS & NIGHTCLUBS
These licensed properties physically stand alone though at times belong to or are managed by existing hotels
Reach out for inquiries or partnerships — we’re here to help.
WHY CHOOSE US
30+ Years of Experience
We have built a strong reputation over three decades as a trusted leader in Oman’s alcoholic beverage market.
Quality Selection
Our portfolio includes world-renowned brands and exclusive, handcrafted labels to suit every taste.
Strong Market Presence
With eight thriving retail outlets across three governorates, we are always within reach.
On-Trade Expertise
We supply leading hotels, restaurants, and bars with quality products and professional service.
Quality & Service
Our commitment to excellence ensures every customer enjoys a memorable experience.
Swift & Reliable
Our close-knit team allows us to make quick decisions and execute projects efficiently.
30
+
Years of experience
+1K
Over 1000 SKUs
24%
Market Share
OMR 10M
Average annual revenue
Quality is poured into every bottle we deliver
For over 30 years, we’ve been dedicated to bringing Oman the finest selection of alcoholic beverages, combining expertise, passion, and exceptional service.
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Frequently asked questions
Yes, we cater to bulk orders for corporate events, weddings, and private functions.
You can contact our procurement team through the website or email us with your product details.
Delivery availability depends on location and order size—please contact us for details.