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About Company

Desert Trading Company > About Company

Built on Trust, Growing with Time

UsDesert Trading Company is a family owned businessthat has been in service for 3 decades specializing inImport, Retail and On-Trade of alcoholic beverages.We have secured a definitive market share in Omanwith an impressive footprint comprising eight thrivingretail outlets spread across three governorates and aflourishing on trade division.

Guided by our values of innovation, service, and resilience, we connect exceptional producers with discerning consumers. Our commitment to quality and responsible enjoyment ensures every experience we offer is as refined as the beverages we serve.

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Desert Trading Company has been delivering premium and unique alcoholic beverages to Oman for over 30 years, combining quality, service, and innovation to connect world-class producers with discerning customers.

Integrity
OPERATIONAL EXCELLENCE
INNOVATION
CONTINUOUS IMPROVEMENT

Driven by Passion. Powered by Experience.

Desert Trading Company has served Oman for 30+ years, bringing premium beverages to discerning customers.
Three Decades of Excellence.
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Our Roots

Our founder, the late Mr. Thomas Wilfred and his family were based
in the United Arab Emirates where he built CeeCee Holding an all-
encompassing beverage business covering the whole supply chain
from manufacturing, importing, trading, duty free and retail of
alcoholic beverages.

Time and again he would travel to Oman to take a break from the
busy life that followed his flourishing businesses. The pristine
coastlines of turquoise waters, endless rugged mountains, and vast
expanses of desert sands all made for beautiful scenery and a
creative sanctuary. One time whilst on one of many trips inspiration
came to extend his legacy to this beautiful new found passion
destination. A year later determined as ever to leave his footprints in
this city; Desert Trading Company was registered in the sultanate’s
capital, Muscat in 1994.