About Desert Trading Company
30+ years of excellence in beverage distribution across Oman — trusted by leading retailers, hotels, and private clubs.
Our Story
Founded in 1994 by the late Thomas Wilfred, Desert Trading Company (DTC) is a family-owned distributor dedicated to connecting world-class producers with discerning customers across Oman. Over three decades, we have grown through integrity, consistency, and deep market expertise.
Today, DTC serves retailers, hospitality groups, restaurants, and member-only clubs with tailored distribution, reliable logistics, and regulatory compliance at every step. Our legacy is built on trust — and our future on innovation.
Our Mission
To curate and distribute quality beverages with care and responsibility, ensuring every partner and consumer experience is memorable and well-served.
Our Vision
To be the partner of choice for beverage distribution in Oman — recognized for quality, integrity, and customer-centric service.
Our Core Values
We continuously refine our portfolio, systems, and service to meet evolving customer needs.
We deliver responsive support, reliable logistics, and consistent quality at every touchpoint.
We adapt with discipline and agility to serve a dynamic market and long-term partnerships.
Leadership
Clint Martel Wilfred
Chief Executive Officer
Leads DTC’s expansion and innovation, continuing the family legacy of operational excellence and brand stewardship.
Mohamed Aslum
Chief Operating Officer
Ensures operational excellence and long-term strategy execution across the business.
Our Presence Across Oman
Five branches in Muscat and 1 each in Sohar and Salalah — bringing DTC closer to you.
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